Nio Just Launched a New SUV, and Wall Street’s Paying Attention. Should You Buy the EV Stock Here?

Earlier this month, Morgan Stanley reaffirmed its “Buy” rating on Nio (NIO), with the brokerage firm's $5.90 price target representing about a 30.5% premium to the stock’s Monday close. The firm called the Onvo L90 launch a “major catalyst,” with analyst Tim Hsiao writing, “With all the pessimism in the price, we think the stock is like a call option" following strong pre-order momentum in Hong Kong.

Morgan Stanley argues that the L90 offers “aggressive specs” at a price point below ¥280,000, giving it an edge over both mid-range and premium rivals like the Li (LI) L9 or AITO M9. With standout features, a spacious interior, and the backing of Nio’s expanding battery-swap and tech infrastructure, the L90 could be a game-changer if Onvo can overcome branding and execution hurdles.