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Evening Standard
Evening Standard
Business
Josie Clarke

Nine in 10 Black Friday ‘deals’ cheaper or same price at other times of the year

Black Friday Which Boots John Lewis
An advert in a shop for Black Friday (PA) - (PA Wire)

Nine out of 10 Black Friday deals last year were cheaper or the same price over the previous 12 months, a snapshot study by Which? suggests.

The watchdog warned shoppers, who spent an estimated £13.3 billion on Black Friday deals in 2023, that the “vast majority” of so-called offers were “misleading”.

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