On3 has released its NIL Valuation Rankings, which sets the standard market NIL value for college athletes.
Taking into account a player’s performance, exposure and influence, On3 calculates an athlete’s NIL value, projecting out to as long as 12 months into the future.
On3’s “NIL100” ranks the 100 most valuable college football players in America. The most valuable college football player in America is Alabama quarterback Bryce Young, with an NIL valuation of $3.1M, $700K larger than Ohio State’s CJ Stroud who is tied for second on the list.
On3 also looks at high school prospects, where Arch Manning’s valuation is at $3.4M, making him the most valuable football player in America on either the high school or collegiate level. Sierra Canyon’s Bronny James, the son of LeBron James, has the largest NIL valuation of anyone at $6.4M.
The Georgia Bulldogs have nine players on the list, including five in the top-50:
