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Digital Camera World
Digital Camera World
Mike Harris

Nikon, you’re my favorite camera brand EVER, but continue to ignore the entry-level market and you’ll stop attracting new blood…

Sekonic Studio Deluxe III L-398A being held by man holding Nikon Z8.

I’ve just taken a look at Nikon’s Q3/2025 financial results, published on Nikon Rumors, and while they've largely fallen short of predictions, the ‘Big N’s' imaging product business is one of the few areas that experienced growth, in no small part due to its recent Nikon Z6 III and Nikon Z50 II releases. It’s easy to forget that consumer cameras are only part of Nikon’s business model, which also includes optical components, industrial scanners, microscopes, metal 3D printers, and more.

And while I can’t wax lyrical about an FDP lithography system, I can wax lyrical about cameras. Let me start by saying that I think Nikon is churning out some of the best mirrorless cameras available and boasts one of the most complete ranges of new mirrorless lenses on the market – I'm the proud owner of many of the best Nikon lenses myself. But all that being said, I have never agreed with the camera giant shifting its focus to mid- to high-end interchangeable-lens cameras and essentially abandoning the entry-level market.

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