Virtual fashion has risen in popularity alongside the metaverse, and now we’ll see if there’s room for fragrances, too. Luxury fragrance brand Byredo is teaming up with RTFKT Studios, the NFT makers acquired by Nike, for a series of digital perfumes called Alphameta that’ll appear on the blockchain.
The collaboration, which was inspired by video game potions, allows users to equip their RTFKT Clone X avatars with a decadent whiff of virtual perfume. A total of 26 different ingredients can be used to create a new scent — each of which is meant to convey feelings such as acuity, harmony, naivety, and virtue.
