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Barchart
Aanchal Sugandh

Nike Layoffs 2025: Is It Time to Sell NKE Stock as Nike Slashes Tech Jobs?

NIke NKE Amazon

Nike (NKE) has initiated layoffs within its technology division as part of a strategic reprioritization. The company confirmed that a portion of this work will now be handled by third-party vendors, signaling a shift in its operational approach. 

The development follows the company’s third-quarter fiscal 2025 earnings release in March, where Nike issued a softer-than-expected forecast for the fiscal fourth quarter. The market responded swiftly, with shares tumbling 5.5% the day after the announcement, reflecting investor concerns over the company’s near-term trajectory. 

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