It's been a long time since the Nike Swoosh has sat beside the Formula 1 logo. In fact, you'd have to go back to the Michael Schumacher era of the championship to see Nike anywhere near it in a major way. If recent reports are to be believed, this drought could be ending.
The sportswear behemoth recently added a board member with connections to LVMH, the luxury conglomerate that boasts a ten-year partnership with F1 from 2025, and this has knocked over the first domino of speculation. With the championship seeing immense success over the last several years and record growth, Nike could well be seeing potential value hidden within it.
