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International Business Times UK
International Business Times UK
Jill Tan Radovan

Nike and Skims Join Forces to Revolutionise Activewear—Here's Why It's a Big Deal

NIke SKIMS NikeSKIMS Kim Kardashian Michael Jordan Bianca Censori Kanye West Business Insider

In a move set to disrupt the fitness and fashion industries, Nike has announced an unprecedented partnership with Kim Kardashian's Skims, unveiling NikeSKIMS—a dedicated line of training apparel, footwear, and accessories designed exclusively for women.

While Nike has collaborated with athletes and celebrities before, this marks the first time the sportswear giant has joined forces with an external company to create an entirely new brand, according to Nike's official announcement. By combining Nike's cutting-edge innovation and sports science with Skims' expertise in fit, inclusivity, and body confidence, NikeSKIMS aims to redefine women's activewear, delivering pieces that blend performance with style.

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