Since acquiring web3 studio RTFKT last December, Nike has debuted a number of cyber sneakers including virtual versions of its Dunk and Air Force 1 models. The Swoosh’s digital wardrobe is now expanding with the release of its RTFKT x Nike AR Genesis Hoodie.
Originally revealed in April, the hoodie marks Nike’s first NFT apparel item. Unlike the brand’s previous digital clothing, housed on both Fortnite and Roblox, the AR Genesis Hoodie enables wear for both RTFKT Clone X avatars and real-life holders of the NFT sweatshirt. A near-field communication (NFC) chip implanted in the physical hoodie allows it to wirelessly communicate with the digital asset.
