Fresh off collaborations with Comme des Garçons and Louis Vuitton, Nike is continuing its luxury streak by partnering with French fashion label Jacquemus for the very first time. Their female-focused collection aims to “invigorate celebration of the multidimensionality of contemporary athletes,” according to Nike’s announcement.
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way,” Jacquemus founder Simon Porte Jacquemus said in a release. “I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara — my favorite Nike shoe. It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance.”
