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The Guardian - UK

Politics

Raphael Boyd, Michael Goodier and Eleni Courea

Nigel Farage is a hit on TikTok – but are young voters listening or laughing?

Nigel Farage TikTok Reform United Kingdom Jeremy Corbyn AFD

Illustration of a smiling Farage emerging from a smartphone screen, with surrounded by hearts — The Nigel Farage posts on TikTok that get the most engagement are a mix of trivial content such as complaining about ‘leftwing options for milk’ and core Reform UK messaging. Composite: Alex Mellon for the Guardian : Getty Images/ZUMA Press Wire/REX/Shutterstock

On social media they call it “clout”.

The term refers to the amount of influence a personality can command through their posts and followers who like and share their content. Among UK politicians, one man has more of it than all the others put together.

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