As the story goes, the mother of a high-level teenage basketball player was shopping her son to college programs for $150,000. This was roughly 15 years ago, when such deals were very much against NCAA rules and very much commonplace for elite prospects. She went into the office of one of the top coaches in the country and made her demand.
The coach’s response: “You’re trying to get $150,000 for your son. I’m trying to help him earn $50 million in the NBA. Why are you selling him short?”
