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Evening Standard
Evening Standard
Entertainment
Nuray Bulbul

Nicki Minaj fans use AI to create Gag City memes ahead of Pink Friday 2

Nicki Minaj Uber Chanel KFC Lady Gaga Mariah Carey

As Nicki Minaj's new album Pink Friday 2 dropped today, her fans are using artificial intelligence to start their own marketing campaign. 

They've created a fictitious pink world known as "Gag City", which has drawn interest from companies, celebrities, and Minaj herself.

The design of Gag City has been imagined by fans, who have created pictures of huge buildings, theme parks, and bright-pink retail establishments like Chanel, Uber, and KFC.

With their AI pictures, some fans have even included red-carpet events, declaring that superstars like Rosalia, Ariana Grande, Rihanna, and Abby Lee Miller from Dance Moms have "arrived at Gag City".

A few celebrities, like singer Tyla, rapper Bia, and actress Jackée Harry, have jumped on the bandwagon and announced they will be performing in the virtual city.

Last night, Minaj shared on X that her followers are "approaching #GagCity" and included a video in which she asked them to "get ready for impact" before the release of her album.

Many marketers have taken advantage of the concept. Spotify made light of the fact that Gag City is the company's newest "sound town" on X, alluding to a novel feature in this year's Spotify Wrapped that matched users' preferred cities for music.

The album Pink Friday 2 has been promoted as a follow-up to Pink Friday, her debut release from 2010. The brilliant pink aesthetic of Pink Friday, which gave rise to singles like Super Bass and Moment 4 Life, is echoed in Minaj's upcoming album cover.

Some of the songs on Minaj's upcoming album, including one she called having a "Super Bass vibe", are claimed to be similar to her smashes from Pink Friday.

Three tracks from her next album – the Number 1 smash Super Freaky Girl, Last Time I Saw You, and Red Ruby da Sleeze – have already been published.

One person tweeted: "Lady Gaga is taking a portal to #GAGCITY".

While another tweeted: "Mariah carey has arrived in #GagCity".

A third tweeted: "Lana del reys private jet has just landed in #gagcity international airport".

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