In a league where excitement and energy are vital, the San Francisco 49ers have found a unique way to amp up their team before every game. Since 2017, the 49ers have been led onto the field by a team staffer holding a booming sound system that blasts their favorite tunes. This tradition began when Nick Kray, the 49ers' former chief of staff, noticed a lack of energy as the team headed into the tunnel before a game. Determined to inject some life into the pregame atmosphere, Kray bought the loudest Bluetooth speaker he could find and played Crime Mob's 'Knuck If You Buck' as they took the field. The response was electric, with left tackle Joe Staley leading the charge with his energetic dance moves.
Impressed by the initial success, Staley recommended that the team invest in a louder sound system so that the entire team could get into the groove. Kray reached out to Bumpboxx, a company specializing in retro Bluetooth stereos, and they customized home and road versions for the 49ers. From that moment on, Kray would hoist the 30-pound, three-feet-long boombox on his shoulder, creating a unique party-like atmosphere for the team's entrance.
