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Sports Illustrated

Sport

Patrick Andres

NFLPA Reveals Players Who Sold the Most Licensed Merchandise in 2024–25

NFL NFLPA Saquon Barkley Eagles

Saquon Barkley talks to reporters at an Eagles minicamp. | Kyle Ross-Imagn Images

In the NFL, players are able to sell merchandise bearing their names through the magic of licensing.

"An NFLPA license delivers rights for over 2,000 current NFL players through its group licensing program," the players' union's website reads. "The group license is for six or more players."

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