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The Independent UK
The Independent UK
National
Joe Reedy

NFL sees 2nd-highest regular season average viewership since 1988 at 18.7 million, up 10% from 2024

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Seahawks 49ers Football - (Copyright 2026 The Associated Press. All rights reserved)

The NFL averaged 18.7 million viewers per game during the regular season, the second-highest since audience averages began being kept in 1988.

The per-game average on TV and digital platforms was a 10% increase from last season's 17.5 million and up 7% from 2023, according to the league and Nielsen. It also was just off the record average of 19 million, which was set in 1989.

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