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TV Tech
TV Tech
George Winslow

Nexxen Adds Streaming Service Data from PeerLogix

Nexxen Disney Hulu Netflix
Money.

NEW YORK—The ad tech platform Nexxen has announced an agreement with PeerLogix that will provide users of its TV intelligence platform with exclusive aggregated streaming viewership data from platforms like Netflix, Hulu and Disney Plus. 

PeerLogix captures and catalogs global consumer viewership data from various leading CTV platforms in real-time. Integrated with traditional television viewership data (to which Nexxen also has exclusive access), these comprehensive segments will strengthen Nexxen’s TV Intelligence solution, which already includes Set-Top Box (“STB”), Automatic Content Recognition (“ACR”) and cross-screen panel data.  

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