British retail giant Next has been praised for its new collection with Great British Bake Off Winner and Birthday cake maker for the Queen, Nadiya Hussain.
The retailer is working with the GBBO star to release a range of headscarves and turbans - items which are currently painfully underrepresented on the high street and in most major British retail chains. As well as headwear, Nadiya's collection also includes blouses, shoes, dresses and jeans.
Asked why she chose to work with Next to create the collection, Nadiya said: "As someone who has worn headscarves as young as my early teens, finding headscarves on the high street has always been a struggle. Of course, I could go to my local area, where buying headscarves was never a problem, but that became two separate trips that had to be accounted for.
