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International Business Times
International Business Times
Callum Turner

NewVines International Founder on How Shifting Cultural Mindsets Can End Generational Poverty in Africa

In most parts of Sub-Saharan Africa, the roots of poverty run deep. Virgil Hughes, founder of NewVines International (NVI), has spent the last decade working with communities in Kenya, Uganda, and the Ivory Coast. His conclusion? To truly break the cycle of poverty, funding alone isn't enough. What's required is a profound shift in mindset, as well as in culture.

"It took me a while to realize it," Hughes reflects. "But what we're really seeing is culture change and mindset shift. That's what breaks generational poverty. You can't provide enough money to fix this. People need to be encouraged to do it themselves."

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