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News engagement plummets as Americans tune out

Data: NewsWhip, Apptopia, SimilarWeb, Nielsen; Note: Cable ratings only include Fox, MSNBC and CNN, from Monday to Sunday; Chart: Will Chase/Axios

Engagement with news content has plunged during the first half of this year compared to the first half of 2021 and in some cases has fallen below pre-pandemic levels.

Why it matters: Americans have grown exhausted from the constant barrage of bad headlines that have replaced Trump-era crises, scandals and tweets.

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