HYBE is currently embroiled in controversy following allegations that it has been conducting private investigations into the identities of NewJeans fans.
On October 3, an explosive post surfaced on various online communities, drawing attention with the alarming title, ‘HYBE is now resorting to investigating the identities of NewJeans' fans’. The original poster, who identifies as a dedicated supporter of the girl group, expressed their outrage over what they perceive as HYBE's unethical practices, accusing the company of manipulating media stories while simultaneously surveilling its fanbase.