Make sure you beat the teams around you - a phrase Newcastle United supporters have become accustomed to in recent years. Annual relegation battles were the norm during the Mike Ashley era, with six-pointers often contested against the worst sides in the Premier League.
However, the Saudi-backed takeover has elevated expectations on Tyneside. After 14 years of apathy under Ashley, the hierarchy at St James’ Park are finally showing ambition.
Should rival supporters have any doubt about the Magpies’ desired endgame, they should read PIF representative Yasir Al-Rumayyan’s open letter to the fanbase on Thursday.
