Newcastle United are the 'fastest growing' Premier League brand following the takeover with their value soaring by £54 million in a single year. The latest edition of the annual 'Brand Football Finance 50' report indicates the Magpies have leapt six spots in their list of the most valuable clubs, now sitting just behind Serie A rivals AC Milan and Inter as well West Ham.
Newcastle's owners took something of a gamble by deciding to press ahead with their long-awaited takeover in October 2021, with the club winless and facing the prospect of relegation. However, in less than two years the club's fortunes have been drastically transformed as Eddie Howe's side are now preparing for a Champions League campaign following a fourth-placed finish.
Brand Football's 2023 report has crowned Manchester City - who are on the verge of repeating Manchester United's historic treble - as the world's most valuable football club brand. Pep Guardiola's side have usurped Real Madrid at the summit, with the Premier League champions and FA Cup winners valued at just shy of £1.3bn.
