There was a time where fixture release day brought a sense of dread as Newcastle United supporters mapped the road to safety. Now, Eddie Howe's team are 11/1 to win the Premier League with some bookmakers.
However fanciful those odds are, there is no doubt that optimism is in the air after Newcastle finished in the top four last time out and qualified for the Champions League for the first time in more than 20 years. You can see why Wor Flags have predicted the upcoming campaign will be the 'most exciting in a generation'.
There will certainly be some mouth-watering occasions from the off. Newcastle will face teams who finished seventh (Aston Villa), first (Man City), fifth (Liverpool), sixth (Brighton) and ninth (Brentford) respectively last season in their opening five games alone.