Newcastle’s new chief executive, Darren Eales, has promised that the club’s fans will be consulted regarding any potentially contentious commercial decisions including prospective naming rights for St James’ Park.
Financial fair play (FFP) restrictions dictate that Newcastle must box clever, despite the vast wealth of their Saudi Arabian majority owners, as Eales and his team endeavour to fuel their bid to break into the Premier League’s top six by raising off-field revenue streams. However he made it clear supporters’ feelings will not be trampled over.
