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PC Gamer
PC Gamer
Harvey Randall

'New year, new low, Microsoft'—even the search engines are firing shots on social media now, as Google employees take aim at Bing over 'long history of tricks'

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.

Every day, it feels like we're hitting new levels of cultural division—with government officials taking to platforms to dunk, for some reason, and a rising tide of verbal slapfighting to which even your humble search engines are not immune. Google has fired a verbal shot over the information highway, as per a recent post to X by the company's vice president and general manager of Chrome, Parisa Tabriz.

"Imitation is the sincerest form of flattery, but Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice," Tabriz writes. "New year; new low, Microsoft." This dunk is in response to a recent, and certainly underhanded, trick by Microsoft to redirect you to a faux-Google webpage if you search for "Google" on Bing, a sort of eerie facsimile of Google's layout, complete with Google-esque clipart.

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