Eastern Kentucky is often considered ground zero for the opioid epidemic. Experts say drug addiction is a serious problem for the region. A new women’s rehabilitation center is opening in Winchester. Jennifer Shirley is the marketing manager for the New Day Recovery Center. She said they look at clients as individuals.
“We’re huge believers in individualized therapy. Let’s say someone comes in and they enjoy 12 steps or that’s worked for them in the past and they definitely have that option.” Shirley said, “It’s pretty much tailored to whatever fits that person and their recovery process.”
