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TechRadar

Darren Allan

New Windows 11 'PC you can talk to' ad pushing Copilot is proving divisive – and I can see it seriously backfiring

Microsoft Windows TechRadar

Young woman using laptop, looking annoyed.

Microsoft has a new advert for the Christmas and holiday season on YouTube
It promotes 'Hey Copilot' voice input and AI functionality in Windows 11
There's been some negative reaction to the advert, and it risks giving viewers unrealistic expectations of Copilot

Windows 11 has an advert for the holiday season (it's December in case you hadn't noticed) which features Copilot – and, surprise, surprise, it's causing some controversy.

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