Universal Music Publishing Group (UMPG) has unveiled a new brand identity, spotlighting the talent of songwriters and the creative power behind them. Fluid, bold and confident, the new look is a contemporary reimagining that captures the harmonious creative spirit of music – a bright identity designed to be seen and heard.
While there's no formula for creating the best rebrands, UMPG proves that sometimes bold is best when it comes to making a statement. With a new logo, revitalised visuals and a new brand positioning, UMPG's new look is both effortless and slick, demonstrating that 'less is more' doesn't have to be bland.
