A new taxi app designed around the safety of women has launched in Cardiff. RideSafe allows passengers to choose whether they would like a male or female driver and also lets them leave reviews of their drivers.
Its founder and CEO Ben Cole-Edwards, a dad-of-two from Maesteg, Bridgend, said his mum and aunt had mulled over the concept of safe taxis for women about 20 years ago. But it was only last year that Ben, now 27, decided to turn the idea into a reality.
"The way my mother wanted to do it years ago was the same way it's been done before. A couple of women across the UK have bought taxis, started a business and hired women," said Ben.
