I became a writer in part because I was never a whiz at math, but the equation behind why Gen-Z is more receptive to streaming ads is so easy that even I get it. As the world moves further away from traditional cable and embraces watching shows with a Netflix subscription, it turns out younger crowds are far more likely to go with ads.
As the 2026 TV schedule continues, and more must-see shows hit every platform, it's hard to make the call on which streaming services to hold onto and which ones to let go. Of course, the cost can be reduced drastically by including the lowest ad-supported tier, and based on the latest survey from NCS, it looks like people are crunching the numbers at home and realizing the math checks out. That's especially true if you're from the generation that would be useless during '90s movie trivia night, but let's get into it further below.
