A new pub opening on Cardiff's St Mary's Street will create up to 50 new jobs in the city.
The Proud Mary Pub is set to open at the end of October and work is now underway to refurbish the venue at the former popular Brains pub Yard Bar & Kitchen following a £1.2m investment.
The new venue will operate over two floors with a 950 capacity.
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The Cardiff site will be the UK's first Proud May Pub, owned and operated by Scandinavian bar and club operator REKOM which opened Heidi's Bier Bar on Mill Lane back in March.
There are currently six Proud Mary Pubs in Denmark, Finland and Norway.
A second venue is planned to open at the former Idols club on Wind Street in early next year.
REKOM operates over 200 bars, pubs and clubs internationally and 48 in the UK, including PRYZM, Heidi's Bier Bar and Steinbeck & Shaw in Cardiff, ATIK in Wrexham and Fiction in Swansea.
Due to expansion and a growing team, the Proud Mary Pub in Cardiff will also be REKOM's first cluster office (in addition to its main base in Milton Keynes) to support local teams.
REKOM’s regional director Graeme Da Silva, said: “We are delighted to continue investing in Cardiff, which is such a vibrant and exciting city. Heidi’s has exceeded all expectations and PRYZM continues to be one of our most successful clubs, so we are confident Proud Mary Pub will prove to be a similar hit.”
Similar to Heidi's, REKOM said the bar will be a relaxed, party pub with the festive atmosphere of a German bier hall.
Opening at 12 noon every day (and closing 2am Sunday to Thursday and 3am Friday and Saturday), the venue will serve a range of drinks and beer, including two draught ales from Cardiff brewery Tiny Rebel.
There will also be traditional bar snacks and a range of pizza and burgers on offer.
Live sporting action, including football and rugby, will be shown on a dozen TV screens and front row seats can be secured with table bookings and table service.
While, local bands will be given a platform to perform with live music a feature on Friday and Saturday nights, with music bingo and quiz nights during the week.
Mr Da Silva said: "Whether you want to meet friends for a beer, watch sport, take part in a pub quiz, or enjoy a late-night party, Proud Mary Pub delivers. We will be working 24/7 to open in time for when Wales takes on New Zealand – hopefully, the result will give us double cause for celebration."
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