A new global music conference and festival will hold its first edition in Manchester and is being back by city music legends New Order. Beyond the Music is the brainchild of Oli Wilson, son of Factory Legends music impressario Tony Wilson.
The music convention will debate the key issues facing the music industry as well as celebrate the opportunities in the "new cultural economy". The inaugural event will take place in Manchester from 11-14 October.
But the event will be launched on a world stage when New Order, the convention's first-named ambassadors, will perform an exclusive SXSW concert at The Moody Theater in Austin, Texas on March 13. Support will come from Manchester avant-pop rockers The Orielles and post-punk quartet Loose Articles.