The sign is up now and it's officially official - German budget supermarket Lidl is opening a huge new store - right opposite the city centre Tesco.
Workers got up on a cherry picker this morning to affix the brightly-coloured Lidl sign to the iconic 1930s former cinema building on the corner of Broadmead and Union Street, and the store is due to open in September.
Lidl took over the site in November 2020 when clothing store H&M confirmed it would not be reopening in the midst of the pandemic, but work to convert the store has taken a while since.