People in the UK are more likely to Google the correct pronunciations of fashion brands and retailers than any other types of brand names, according to a new study using Google search data.
HR software provider Ciphr (pronounced Sy-fuh ), which conducted the research to support the launch of its new logo, analysed Google search queries for the terms ‘how to pronounce…’, ‘how do you pronounce…’, and ‘pronunciation…’ to identify the top 40 most searched for brand name pronunciations in the UK over the past 12 months.
And when the results were in, dining chain Chipotle, fashion retailer Shein, and sporting giant Nike were the three most searched for brands that people had problems with pronouncing correctly - with a combined 8,150 average monthly searches.
