For 317 years, the London department store Fortnum & Mason has been selling everything you could need for a swanky picnic, from posh pickles to booze and (now faux) foie gras. Yet somehow, despite its pedigree, it's never had its own typeface.
It's been rolling with Gill Sans in recent years, but it didn't seem right for such a historic and esteemed brand to making do with something so generic. But Finally, it has the exclusivity that you would expect with its own bespoke fonts: a whole hamper full of them (they could hardly go with one of the best free fonts, could they?)
