Everton’s new third kit has caused a stir and while the colour scheme of yellow with blue trim is traditional enough, the style of badge on the shirt has upset some. Rather than using the club’s official crest in full as it appears on the home and away kits and most other Everton apparel, there is a simplified silhouette of the Everton Lock-Up or Prince Rupert’s Tower, the 18 th Century Grade II-listing building in Everton Park.
The club have been using this emblem on various graphics for over a year now but this is its first appearance in such a prominent position and the bold step seems to have divided the fanbase, certainly those who are vocal online at least. On Twitter, The Esk said: “For a club that supposedly holds such store in the principles of the fan led review, including heritage, the club badge is supposed to be one of the protected cultural assets. Where was the consultation with fans on such an important part of our identity?” However, Jamie Cottrell replied to him with: “Great way to get some brand recognition without having to use any text. A simple icon that can have multiple uses. Love the way it’s been incorporated in the numbers and other promo bits. Good step forward.”
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