A new Government crackdown on vape marketing will prevent the “unacceptable” targeting of children and young people, Rishi Sunak has said.
Ministers have pledged to close a loophole allowing retailers to give free samples of vapes to children in England, amid concerns over the proportion of children trying e-cigarettes.
The move comes days after the Prime Minister used an appearance on ITV’s Good Morning Britain to express concern about his own daughters potentially being targeted by vape marketing.
