A sustainable clothing brand is expanding with a new store in a popular high street. A new White Rose Recycled Fashion store is currently being set up at the former Shelter shop in Central Avenue, West Bridgford.
The brand was established as a social enterprise in 2009 by two creative Nottingham Trent University graduates who said they were truly inspired by the work of Aegis Trust. The charity shop offers hand-picked recycled clothes for men, women and children.
White Rose has expanded across Nottinghamshire in the last few years, with a number of stores in the city centre. There is also a store located in the Victoria Shopping Centre.