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Lifestyle
Averyl Gaylor, PhD Candidate in History, La Trobe University

New ‘clean girl’ and ‘old money’ aesthetics on TikTok make the same old link between hygiene and class

TikTok Hailey Bieber
Rachpoot/Bauer-Griffin and Jerritt Clark/Getty Images

On TikTok, “old money” and “clean girl” aesthetics are trending, with over three and four billion views respectively. Content tagged #cleangirlaesthetic and #oldmoneyaesthetic proliferates on the platform.

Clean girl and old money aesthetics are presented as aspirational trends achieved through living the associated lifestyle – cultivated from the inside out through diet, light exercise, skincare, hair care, nail care and practices of personal hygiene.

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