About a week ago, we discovered a trademark filing from General Motors for a new Buick logo. Filed with the US Patent and Trademark Office on March 16, the new simplified version of the brand’s emblem “has not yet been assigned to an examiner” as of this writing. However, it seems that Buick is now starting to apply its new logo to some vehicles, at least outside the United States.
A new post by buick_saudi_arabia on Instagram shows the steering wheel of a vehicle, wearing the new Buick logo. This logo matches the design seen in the trademark filing with the three shields now in a horizontal line, rather than a diagonal orientation. Also, the shields are no longer surrounded by a circle. In this application, on the steering wheel of a car, the shields wear a chrome finish.
