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AAP
AAP

New Brandwatch Research Reveals the 'Question Gap' Between Search Intent and Social Context

Analysis of car buyer questions shows how search engine intelligence reveals what consumers want to know, while social intelligence reveals the context behind their decisions

CHICAGO, June 4, 2026 /PRNewswire/ -- Brandwatch, a Cision company and a global leader in social intelligence and social media management, has released a new research report, The Question Gap: How Consumers Use Search and Social When Making Decisions.

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