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John Eggerton

New Bill Would Close Streaming Service Ad-Volume ‘Loophole’

FCC Anna Eshoo Sheldon Whitehouse
U.S. Capitol Dome

Rep. Anna Eshoo (D-Calif.) and Sen. Sheldon Whitehouse (D-R.I.) have reintroduced House and Senate versions of the Commercial Advertisement Loudness Mitigation (CALM) Modernization Act, which would extend limits on TV commercial ad loudness to ads on streaming services.

Their 2010 CALM Act directed the FCC to ensure that ads on TV were not louder than the surrounding programming.

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