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Lifestyle
Maya Ernest

New Balance gives Coco Gauff her first signature tennis shoe

New Balance has tapped rising tennis star Coco Gauff to receive her debut signature sneaker. Dubbed the Coco CG1, the model contrasts its retro design with performance technology that’s anything but. A FuelCell midsole and NDurance sole help enhance the sneaker’s on and off the court.

Gauff previously partnered with New Balance on its CT302 sneaker, a lifestyle model combining the brand’s heritage with traditional court silhouettes. In contrast to the Coco CG1 — which boasts bright colors, gradients, and metallic branding — the CT302 kept its design simple, opting to dress its chunky platform in cream, white, and light blue shades. Both shoes feature New Balance’s signature design technique, however, perfectly balancing retro and modern aesthetics.

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