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Motor1
Business
Jacob Oliva

New Aston Martin Online Configurator Lets You Build A DBX In An F1 Garage

Aston Martin F1

The Formula 1 2023 season has started and Aston Martin Aramco Cognizant Formula One Team scored a podium finish at the Bahrain Grand Prix in the hands of Fernando Alonso. Following this momentous achievement, Aston Martin has launched a new online configurator that shows customer cars being configured side-by-side with the winning F1 car.

The new Aston Martin online configurator allows customers (and fans) to design their dream DBX707 in the high-performance setting of the Aston Martin Aramco Cognizant Formula One Team's pit garage – a world-first for any automotive manufacturer. Customers, dealer partners, and fans can now experience creating a bespoke hot SUV within the environment of a Formula 1 garage.

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