Cracker Barrel, the iconic American restaurant and country store chain, is facing a backlash after unveiling a redesigned logo that critics say strips the brand of its rustic soul.
The new design, revealed on 19 August 2025 as part of the 'All the More' autumn campaign, ditches the familiar image of a man seated by a wooden barrel in favour of a simplified, text-only wordmark inspired by its original 1969 branding.
