With its customers less loyal than ever, Netflix is considering every possible avenue for new profits — even live television specials. The streaming company has been developing a live TV feature for use with unscripted shows and comedy specials, Deadline reports, and it could roll out as soon as this year.
Netflix’s expansion into original content has significantly expanded its catalog in recent years, with offerings in just about any genre you might consider. But live episodes would be entirely new to the streaming site, potentially opening up an untapped revenue stream to boost sales.
