A Family Affair is Netflix’s latest entry in the recently resuscitated rom-com genre. The streaming giant’s film execs have described the revival as a tactical decision to plug – and capitalise on – an identified gap in the market.
This began with a young audience in mind, with films such as To All the Boys I’ve Loved Before and The Kissing Booth. A Family Affair, however, strives to capture an older female audience who grew up in the halcyon days of the 1990s Nora Ephron rom-com.
