
Here we go again. Netflix has quietly raised prices across all its U.S. plans, marking the second time in just over a year that the streaming giant has nudged fees upward.
As of Thursday, March 26, new subscribers will pay $8.99/month for the ad-supported Standard With Ads plan (up from $7.99), $19.99/month for the ad-free Standard plan (up from $17.99) and $26.99/month for the Premium plan, which lets you stream in Ultra HD on up to four screens simultaneously (up from $24.99). Existing subscribers won’t get hit all at once; the increases will roll out over the coming weeks, with Netflix sending an email a month before your billing cycle changes.