- Netflix and Meghan Markle's lifestyle brand, As Ever, are separating, with the brand transitioning to independent operation.
- As Ever, which offers products like wine and jams, was launched in April 2025 in collaboration with Netflix's Consumer Products division.
- Spokespeople from both Netflix and As Ever confirmed the move, stating that the brand's independent future was always the intended path.
- Markle's associated Netflix cooking series, 'With Love, Meghan,' premiered in March 2025, received negative reviews, and struggled with viewership, though it was renewed for a second season.
- Despite the split, Netflix expressed support for Markle's continued growth of As Ever, anticipating she will bring joy to households globally.
IN FULL
